Business Incubation
We believe business Incubation is a practical route to building sustainable SMEs in Africa.
Mindset Change Training
We equip incubatees with the critical mindset shift needed to thrive in the circular entrepreneurship. We support them move beyond conventional business thinking, and guide them to understand entrepreneurship, circularity and resource mapping, which helps them identify and harness locally available materials, skills, and systems—turning underutilized resources into new opportunities. Through practical workshops, tailored mentorship, and real-world application, we foster a culture of innovation and resilience, empowering incubatees to develop create circular business ideas.
Product Development Support
We support entrepreneurs to design, develop, and test innovative products through a design thinking approach, working closely with technical specialists and industry experts. Our focus is on using locally available resources in sustainable and efficient ways—ensuring that every product aligns with circular economy principles such as durability, reusability, and minimal waste. From ideation to prototyping and market testing, we guide startups through a user-centered, resource-conscious development process that helps them create viable, impactful solutions tailored to real-world needs.
Go-To Market Support
We support entrepreneurs on their journey to market by providing targeted mentorship and strategic connections. Our approach focuses on key areas such as meeting regulatory requirements, setting up effective business systems, and building strong branding and marketing strategies. By linking startups to industry partners, customers, and distribution channels, we help them launch confidently and scale sustainably. This support ensures that circular businesses are not only market-ready but also positioned for long-term success.
Financing Readiness Support
We support early-stage SMEs in becoming ready to access appropriate funding and financing by enhancing their financial skills, systems and business preparedness. Through targeted mentorship, training, and strategic partnerships, we help entrepreneurs build strong financial systems, develop clear growth plans, and meet the requirements of various funding sources. Our goal is to improve access to affordable and suitable financing options that enable circular businesses to grow sustainably and create lasting impact.